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Identify good customers by |
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Turnover |
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Number of transactions |
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Profit |
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Life-time value |
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Identify non returning customers |
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Identify customers by various selection criteria |
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Purchased product x in the past |
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More than x transactions in the past y months |
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Customers with mobile telephone numbers |
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Customers with email addresses |
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Identify customers abusing returns policy |
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Identify “promotion friendly” customers |
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